TackTalk app icon
TackTalkSocial networking · Voice · iOS

TackTalk: a social network for celebrity fans

TackTalk is a social networking app that brings celebrity news, fan discussions, and user-generated content together. A place to be for all things celebrity. Perpetio developed the iOS app and Parse backend, giving users a place to discover topics, share publications, and connect with other fans.

  • iOSParse backendSocial networkingVoice commentsCelebrity news
TackTalk profile
from the brief to the iPhone app
6 months
content types: text, images, podcasts and news
4
comments and recordings on publications
Voice
backend behind the social features
Parse
In short

TackTalk is a social network for celebrity fans. Perpetio built the iOS app and the Parse backend: a timeline of followed accounts, publications with text, images, podcasts and news, likes, shares and voice comments, explore and search, personal profiles and notifications.

TackTalk

The client wanted a social platform where people follow celebrities, discover trending topics, and share their opinions.

US
Client location
6 months
Duration
Fixed price
Model
iOS
Platforms
What we did

The challenge: bringing celebrity conversations into one app

The client wanted to create a social platform where people could follow celebrities, discover trending topics, and share their opinions. The app needed to make it easy to find people, publish, follow, interact and stay up to date.

  • Find celebrities and other users
  • Publish text, images, podcasts, and news
  • Follow profiles and keep up with new publications
  • Interact with posts through likes, shares, and voice comments
  • Receive notifications about activity
  • Customize personal profiles

The solution: a social app built around discovery and interaction

  • Timeline and publications

    The timeline brings followed accounts' activity into one feed. Users can publish different types of content, even voice recordings, and keep up with what others share.

    • Posts from followed accounts
    • Text publications, images and news
    • Podcasts and voice recordings
    • Likes
    • Shares
    • Voice comments
  • Voice comments

    Fans react to a publication with likes, shares, and voice comments, and voice recordings and podcasts sit in the feed next to text, images, and news.

    • Voice comments on any publication
    • Likes and shares next to them
    • Voice recordings and podcasts in the feed
    • Hold to record
    • Play in the feed
  • Explore and search

    Users can discover celebrities, accounts, and topics through the Explore section and search.

    • Browse popular profiles and suggested accounts
    • Find people and celebrity-related content through Radios
    • Discover new publications beyond their own timeline
    • Explore
    • Search
    • Radios
  • Personal profiles

    Each user gets a profile with their own identity and activity.

    • Custom username with an @ handle
    • Editable profile photo and display name
    • Bio of up to 180 characters
    • Publication, follower, and following counts
    • Profile
    • Followers
    • Following
  • Login and sign-up

    The app includes registration and login screens to give users access to their personal accounts and social features.

    • Registration and login screens
    • Access to personal accounts and social features
    • Parse backend behind every profile
    • Facebook
    • Twitter
    • Google+
  • Notifications

    The notifications section keeps users informed about activity and updates in the app, helping them stay connected to the accounts and conversations they follow.

    • Voice comments on your posts
    • Shares of your voice comments
    • Likes on your photos
    • New
    • Old
Fans who publish

Share opinions in any format

Users can publish text, images, podcasts, and news, and see their publications in the timeline of everyone who follows them.

  • Text publications
  • Images and news
  • Podcasts and voice recordings

4content types in one publication flow

TackTalk post with a photo
Fans who follow

Keep up with celebrities and other fans

Following, likes, shares, and voice comments support conversations between users, and the timeline shows posts from followed accounts.

  • Posts from followed accounts
  • Likes, shares, and voice comments
  • Notifications about activity

Voicecomments recorded right under a post

TackTalk voice comments

App flows: discover, publish, and connect

Publications

Publish a post in a few taps

Users write a publication, add an image, a podcast, or a news link, and post it. It appears in the timeline of every follower.

  1. 1Write a text publication
  2. 2Add an image, podcast, or news
  3. 3Post it to followers' timelines
TackTalk new publication with a voice note
TackTalk timeline with the new post

The result: one place to discover, publish and connect

The result is an iPhone social network designed to make celebrity-related content easier to discover and discuss. Fans find people and topics, publish text, images, podcasts and news, and reply with voice comments.

from the brief to the iPhone app
6 months
content types: text, images, podcasts and news
4
comments and recordings on publications
Voice
backend behind profiles, follows and publications
Parse

What changed for fans who follow and fans who publish

  • Fans who follow
  • Fans who publish
  • Content discovery

    Explore and search help users find celebrities, accounts, and new topics.

  • A dedicated timeline

    Posts from followed accounts come together in one feed, so relevant people and content are easy to follow.

  • Community interaction

    Following, likes, shares, and voice comments support conversations between users.

  • Timely updates

    Notifications help users keep track of activity on the accounts and posts they care about.

  • Personal expression

    Users can publish text, images, podcasts, and news, even voice recordings.

  • Personalized profiles

    A custom @ handle, profile photo, display name and a bio of up to 180 characters make every account their own.

Tech stack behind the TackTalk app

A native iOS app in Swift on a Parse backend, with voice recording, push notifications and Crashlytics, tested by our QA team before every release.

Client location
US
Duration
6 months
Model
Fixed price
Platforms
iOS

iOS app

Language, IDE and SDK
  • Swift
  • Xcode
  • iOS SDK

Backend

Backend as a service
  • Parse

Media

Voice, podcasts and images
  • AVFoundation
  • Voice recording
  • Image upload

Notifications

Activity updates
  • Apple Push Notifications
  • In-app notifications

QA & stability

Test and monitor
  • Manual testing
  • TestFlight
  • Crashlytics

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