Turn photos into support
Users take or publish a photo, tag a brand and a charity, and share it with friends and on other social platforms.
- Built-in camera
- Brand and charity tags
- Sharing to social media
$1donated for a photo's likes and views
LunarSocial network · Charity · iOS
Lunar: a social app that turns engagement into donations
Lunar is a social advertising app that connects brands, social media users, and charities. Every time users tag a participating brand and a charity in a photo and get likes and views, the brand donates $1 to their chosen cause. Perpetio developed the mobile app, backend, and QA, bringing the donation model into a social platform.
- iOSBackendSocial networkPhoto sharingCharity
- from the brief to the iOS app
- 5 months
- cost to the user: the brand pays when a tagged photo gets likes and views
- $0
- brands, users and charities connected in one app
- 3 sides
- app with its own backend, tested by our QA team
- iOS
In short
Lunar is a social advertising app that connects brands, users and charities. Perpetio built the mobile app, the backend and the QA: a feed of friends' photos, a built-in camera, brand and charity tagging, sharing to other networks and personal profiles.
LunarThe client wanted a platform where people could support charities through everyday social media activity.
- USA
- Client location
- 5 months
- Duration
- Social network
- Market
- iOS
- Platforms
What we did
- Mobile development
- Backend development
- QA
The challenge: connecting social media engagement with charitable giving
The client wanted to create a platform where people could support charities through everyday social media activity. The app needed to make it easy to discover, create, tag and share photos, and to turn the engagement they get into donations.
- Discover photos shared by friends and other users
- Create and publish photos with a built-in camera
- Choose among a variety of brands and charities to tag in publications
- Generate donations through likes and views
- Share friends' photos across social media platforms
- Manage personal profiles and privacy settings
The solution: a social app that turns photos into donations
Feed and social sharing
The feed brings together photos from friends and accounts users follow. They can interact with publications and help others reach a wider audience.
- Browse photos from followed users
- Star photos to show appreciation
- Share publications to selected social media platforms
- Give friends' posts more exposure
- Feed
- Stars
- Share
Built-in camera and photo tagging
The built-in camera lets users capture photos directly in the app. Before publishing, they can select a brand and a charity to associate with the image.
- Take photos using the in-app camera
- Browse participating brands and choose one to tag
- Explore causes and select a charity
- Publish photos with both brand and charity tags
- Camera
- Brand tag
- Charity tag
Brands and causes
Dedicated lists help users discover participating brands and charitable organizations. Users can browse available options and choose which brand and cause to feature in their publications.
- A list of participating brands
- A list of charitable organizations
- One brand and one cause per photo
- Brands
- Causes
Login and sign-up
Users can create an account or sign in through social login, making registration straightforward and giving them access to the app's social features.
- Create an account
- Sign in with social login
- Access to the app's social features
- Sign up
- Social login
Personal profiles
Each user gets a profile showcasing their published photos and the brands and charities they support.
- View personal publications
- See the brand and charity tagged in each photo
- Manage profile information
- Adjust privacy settings
- Profile
- Privacy
Donations through engagement
Every time a photo tagged with a participating brand and a charity gets likes and views, the brand donates $1 to the chosen cause.
- Likes and views generate the donation
- The brand pays $1 to the user's chosen cause
- Users give without a direct monetary donation
- $1 per engagement
Reach users where they share
Companies let users tag their brand and give $1 to a chosen charity when tagged photos get engagement.
- List of participating brands
- List of charities
- Visibility in feeds and profiles
2 listsof brands and of causes to choose from
App flows: shoot, tag, share and support
Built-in camera
Take a photo right in the app
The built-in camera lets users capture photos directly in the app and get them ready to publish.
- 1Open the in-app camera
- 2Take a photo
- 3Review it before publishing
The result: making charitable giving part of social sharing
Lunar connects everyday photo sharing with a donation mechanism. The result is a social advertising platform designed to turn online engagement into support for charitable causes.
- from the brief to the iOS app
- 5 months
- cost to the user: the brand pays when tagged photos get likes and views
- $0
- brands, users and charities connected in one app
- 3 sides
- app with mobile development, backend and QA
- iOS
What changed for users who share and the brands that take part
- Users who share
- Brands and charities
Accessible giving
Users can support charities without making direct monetary donations.
Choice of causes
Users can browse charities and select the organizations they want to support.
Connected experience
Photo creation, brand tagging, and charity selection come together in one app.
Brand participation
Companies contribute $1 to a selected charity when tagged photos generate engagement.
Social discovery
The feed and sharing features help publications reach more people.
Visible support
Profiles show each user's photos and the brands and charities they support.
Tech stack behind the Lunar app
A native iOS app with its own backend, social login and an in-app camera, tested by our QA team before every release.
- Client location
- USA
- Duration
- 5 months
- Market
- Social network
- Platforms
- iOS
iOS app
Language, IDE and SDK- Swift
- Xcode
- iOS SDK
Backend
Server and API- Backend development
Camera and photos
Capture and publish- AVFoundation
- Photo upload
Social
Login and sharing- Social login
- Social sharing
QA & stability
Test before release- Manual testing
- TestFlight
Planning a social app?
We’ll build a social app with a feed, a camera, profiles and a feature that makes people want to share. See our iOS development services.
